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New subscription streaming service Marquee TV has launched in the UK, and it’s got arts lovers firmly in its sights. The SVOD platform promises culture on-demand to subscribers, serving up a collection of dance, opera, theatre, music and documentaries from around the world.
The on-demand service, which is available in the UK, USA and Canada, aims to stand out from the big three SVOD players – Netflix UK, Amazon Prime Video and NOW TV – by focusing specifically on the kind of content that gets overlooked by TV and film oriented platforms. It joins similar proposition Digital Theatre, a subscription and pay-per-view service that brings recordings of theatrical productions from across the UK to users at home, from The Old Vic and the RSC to the Globe Theatre.
The Globe Theatre has also inked deal with Marquee, with available productions including As You Like It, Love’s Labours Lost, Richard II starring David Tennant Indeed, Shakespeare’s Globe has also embraced VOD with its own in-house streaming platform, Globe Player.
While Marquee’s theatre selection is otherwise limited to Transition (Reggie Watts) and Whatever, Heaven Allows (Radiohole), it distinguishes itself from Digital Theatre by doubling down on other arts, with a sizeable collection of opera (everything from Death in Venice to La Traviata), a handful of classical music performances and a wealth of dance and ballet (its biggest category). Some arts-based documentaries are also included.
Marquee.TV allows users to stream a catalogue of dance, opera, music, theatre and documentary content. Available on iOS and Android, Apple TV, Amazon Fire and Smart TVs for £8.99 per month, the platform aims to follow the success of services like Netflix in attracting diverse audiences.
Marquee.TV has partnered with international cultural broadcasters such as Opus Arte, who supply productions from the Royal Opera House and Glyndebourne. It offers on-demand content from productions of contemporary and classic works, including those that are still currently showing and touring.
Marquee.TV co-founder and CEO Simon Walker said: ‘The Marquee.TV philosophy is all about giving audiences the chance to take risks with what they watch and explore something they might not otherwise see, when time, finances, and opportunity are scarce. Yes, our content includes the classics and some of the world’s most critically acclaimed performances, but we’re also driving our audiences to the new.
‘Marquee will be a home for the freshest, most innovative, most adventurous performances around. Marquee.TV makes it possible for the ‘culturally curious’ to sample and experience the performances they’re reading about from around the world, whenever and wherever they want.’
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