These major beauty brands ARE NOT cruelty free. Is it time to check your make up bag?

... Credit :
Caroline Stronkhorst in Health & Beauty

Last updated: 27 January 2020, 12:19 GMT

The fashion and beauty world is getting increasingly conscious about animal rights. More brands are deciding to be cruelty free. What is cruelty free exactly? It means that brands are not testing their products on animals. 

Note that this does not necessarily mean that the brand/product is vegan. A product is vegan if it doesn’t contain any animal ingredients or animal-derived ingredients. This includes honey, beeswax, lanolin, collagen etc.

We are having a look at which major and popular brands are NOT cruelty free:


The popular brand L’Oréal are quite well-known for their misleading policy statement. They claim that the brand doesn’t test any of its’ product or ingredients on animals. But they do sell in China, where it is mandatory to test foreign cosmetics on animals.

You can find L’Oréal in most major drugstores, supermarkets and other stores where they sell make up. But there are also plenty of cruelty free alternatives for this brand available. Note that L’Oréal is parent company to lots of other brands that are also not cruelty free, like: Lancôme, Maybelline, Yves Saint Laurent, Shu Uemura.

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Estée Lauder

Estée Lauder is a stable brand in most people’s make up bag. This popular, more high-end make up brand is well-loved under celebrities and make-up artists. They are a parent company for lots of other brands, like MAC Cosmetics, Clinique, Tom Ford and La Mer.

Although their policy states they are committed to the elimination of animal testing, they do test on animals. As we know, the law requires animal testing on cosmetics in China. Because Estée Lauder sell in China, this brand is not cruelty free.



The famous Chanel brand is sadly not cruelty free! Unfortunately there is no animal testing policy on Chanel’s website, but their products are sold in China. This means that Chanel is not a cruelty free brand at the moment.

If you are into your luxury, designer beauty brands, you can try Marc Jacobs Beauty as a cruelty-free alternative.


Rimmel London

Rimmel London are one of the most famous high-street beauty brands around. Their large range of products is worn by many. But did you know it’s not a cruelty free brand? They claim to be against animal testing, but just like many other brands we’ve discussed, they do sell in China. Rimmel London say they are encouraging Chinese authorities to start modernizing their testing methods. However, at the moment Rimmel London is not yet cruelty-free. 

There are a lot of brands out there that you may not realise test on animals. Most animal testing policies are misleading and because of the lack of regulation, it is often unclear whether brands are cruelty-free or not. If you want your makeup bag to be free of animal testing, steer clear of the above brands. If you’re not sure of a brand, look up the brand before buying a product from them.

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