Chicago-based plant-focused company Zenb U.S. Inc., is launching Zenb Veggie Sticks. The company earned its name from the Japanese word “zenbu,” meaning “whole.” Staying true to its origins, Zenb UK whole vegetables in its bars, including the high-fiber parts that often get thrown away, such as seeds, peels and stems. Get a Free Veggie Sticks Trial Box Exclusive to First-Time Buyers!
In addition to vegetables, the product is made with other organic ingredients that celebrate the simple flavor of the vegetable, such as diced almonds, date syrup, agave syrup, brown rice puffs, almond butter, red quinoa puffs and olive oil.
What’s on the Box?
Along with the nutritional benefits of using the discarded vegetable parts, the company is educating consumers about food waste and the importance of using as much of the vegetable as possible. The bars are making their debut as direct-to-consumer mail order in: Corn, made with the cob; Beet, made with the peel; and Red Bell Pepper, made with the stem and seeds--or in mixed packs in counts of six, nine and 18 bars. One bar contains 130-150 calories, 5-7g fat, 6-9g sugar, 3-4g protein and 3-5g fiber, depending on variety.
Fiber is an important daily nutrient that often gets missed by discarding the seeds, peels and stems of vegetables. However, ZENB Veggie Sticks help boost fiber intake by utilizing corn with the cob, beets with the peel, and red bell peppers with the stem and seeds. In addition to vegetables, ZENB uses organic ingredients that honor and celebrate the simple flavor of the vegetable.
"We are committed to reclaiming the real flavor of food and creating sustainably sourced products," says Christiane Paul, CMO of ZENB, US. "The ZENB Veggie Sticks are just the beginning of the brand's line of products to come, all promising to foster a lifestyle dedicated to wholesome nutrition and delicious plant-based products."
Along with the nutritional benefits of using the discarded vegetable parts, ZENB is taking a step in the right direction to simplify food waste by educating consumers on the importance of using as much of the vegetable as possible. Preserving parts that are typically thrown away not only positively impacts nutrition, but directly contributes to avoiding unnecessary food waste.
The Company’s Commitment for Innovative Way of Nutritious Foods
ZENB is changing the way consumers think about nutrition by placing food that is wholesome and delicious at the center of everyday lives. By offering products that use often discarded parts of vegetables in each product, ZENB helps consumers enjoy plant-based foods in a way that is more mindful of the world around us. The company's debut product includes three flavors of the ZENB Veggie Sticks; corn, beet, and red bell pepper. The ZENB Veggie Sticks are just the beginning of ZENB's vision to empower a wholesome lifestyle filled with delicious, convenient options that incorporates a more plant-based diet.
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